Enshitification¶
The services are getting worse. And I apologize for the local news.
Maxbo <https://maxbo.no>_ - the local hardware-chain - is slowly but surely worsening their offer.
Initially they were always more expensive than other stores. Their benefit was that they were usually close and easy to get to. When Obos <https://obos.no>_ paired up with them, your membership at Obos would also buy you 10% off on every purchase at Maxbo. Obos is a service for buying flats and houses, but their bonus-program would give you multiple percent off at several places. So the membership fee payed for itself by the money you saved at other stores.
Maxbo always had a internal membership program, which - if you were kind enough to leave you telephone number there - spammed you with news and offers. Using Obos got you around that, plus that the 10% from Obos were initially more than you got from the Maxbo internal program.
All you needed to tell them at the register was your Obos member number, which I kept in my phone.
At one point only providing the membership-number wasn’t enough, you needed either to show the same number from within the Obos app (which has no benefit in daily life), or have a physical card, which you needed to ask for. That I did. I kept the card in my car, so I had it available at the checkout.
The internal Maxbo bonus-program still existed.
Since now, your Obos membership is not enough anymore. You need to be a member of the Maxbo Max-Bonus in order to even get started with 10% off. When connecting the Obos number additionally, you get 15% off on all purchases.
So th trade-off seems to be:
You get my phone number and are allowed to track my purchases and spam me with information I don’t want, and I get 10 to 15% off my purchases. Obos also gets to track my purchases.
vs.
Obos gets to track my purchases and I get 10% off.
Maxbo just made their product worse to my disadvantage and offers me 5% discount. I’m not sure how discount I would accept. The thing that bothers me is that I get the 10-15% once per purchase, but they can spam me continously.
Sadly, I now have to reevaluate Obos as well, since the Mabox discount was the main financial factor that kept the Membership as a benefit.